The 3 Online Marketing Mistakes All Newbies MUST Avoid!
Your efforts to start an online business are probably being sabotaged by one if not all three of these common mistakes. Making mistakes is part and parcel of life and business. However, it’s best to avoid certain mistakes as best as you can because of the negative impact they can have.
In this article, we’ll look at 3 common mistakes that thousands of newbie marketers make without realizing that they’re sabotaging their chances of business success.
Do read through these mistakes then do some honest self-reflection about your current habits. It will serve you well and you’ll know how to proceed with your business.
Lack of passion
One of the biggest mistakes most newbie marketers make is to assume that online marketing is easy and that results will happen quickly. This false assumption trips them up when they realize just how much work is required to make an online business work.
All too often we see ‘make money online’ guides promising easy profits with just 2 hours of work a week. There are images of flashy cars, sprawling mansions, sexy women and a lifestyle by the beach where all you do is sip mojitos and watch your PayPal account flood with cash.
The reality though is quite the opposite. You’ll need to spend a lot of time tweaking and testing and setting up the required funnels, pages, ads, etc. to get your business off the ground.
If you lack passion for online marketing, you’ll quit at the drop of a hat when the going gets tough… and it always does. Getting started is just the beginning. You need to go through the ‘hard yards’ till you reach a place where your income is stable and passive.
Now and only now, will you start to have the freedom to live life the way you want to. Always remember that being persistent will help you get it and being consistent will help you keep it.
So, ask yourself what marketing online means to you. Why do you wish to do it? What are your reasons? If it’s all about having an easy lifestyle where you’ll not need to work, chances are you’ll probably fail.
It may seem harsh… but it’s the truth. Your goals need to be bigger than an easy lifestyle. Figure out your ‘why’ and you’ll stay the course even when progress is slow and uncertain.
Each life is made up of mistakes and learning, waiting and growing, practicing patience and being persistent.
Lack of repetition
Repetition is the mother of skill. It doesn’t matter if you’re a writer or a graphic designer or you have an eCommerce store. You absolutely need to keep doing what you’re doing so that you get good at it.
It will take time to hone your skills and discover the nuances and subtleties of whatever you’re doing. Repetition leads to experience and a byproduct of that experience is continence. One good example would be paid advertising. There’s always a stage where you’ll lose some money because your ads don’t convert or you’re targeting the wrong people.
If you give up at the first sign of failure, you’ll never develop the knowledge to get good at it. The goal is to keep repeating what you’re doing and make small changes where necessary to improve your chances of success. Over time, you’ll be able to write better ads and instinctively know which markets are worth targeting and he type of ads that will work best for them.
Most newbies quit too soon. They do not give themselves enough time to repeat and make mistakes. They fear failure without realizing that failure is not the opposite of success but a part of success.
Keep repeating what you do. It’s practice and it’s the cornerstone of achieving excellence and being confident in what you do.
Always do your best. What you plant now, you will harvest later. Og Mandino
Not knowing that it’s a numbers game
The Pareto principle states that roughly 80 percent of your results come from 20 percent of your efforts. That essentially means that if you have 10 websites, probably 2 will make more money than all the rest. If you publish 10 Kindle books, 1 to 3 of them might be bestsellers while the rest don’t do as well.
This is just the way it is and knowing and accepting this is half the battle won. Most beginners just don’t do enough. They may write one Kindle book and if that doesn’t take off, they give up. Or they set up a blog and if they don’t see money coming in after 5 blog posts, they quit. They’ve barely scratched the surface, but they throw in the towel in frustration and are convinced that online marketing will not work wot them.
You need to take massive action and do more. The more effort you expend, the better your results will be. So, once you establish one stream of income, scale it up so that your earnings multiply exponentially.
Once you have a stable source of income, keep it going and start working on a new income stream. Don’t put all your eggs in one basket. The more you do, the more you’ll earn and the more success you’ll achieve.
There are many making a great living through online marketing meaning there is a path, a method that you need to find, learn and implement and nurture. The money will not come overnight or we would all have successful business. Don’t fool yourself, you must put in the time and effort, make the mistakes, learn from them and get right back into the game. Only you can make your success a reality.
Success is no accident. It is hard work, perseverance, learning, studying, sacrifice and most of all, love of what you are doing or learning to do.
Now, go on out there and make success happen for you!