One of the biggest obstacles that prevent most beginner marketers from moving forward and succeeding online is known as ‘shiny object syndrome.’ This term was coined to describe an attitude that’s very common in the internet marketing industry.
Basically, what it means is that the newbie marketer buys a guide or product that teaches him or her to make money using a certain method. It could be affiliate marketing, eCommerce or any of the plethora of methods available.
However, before the newbie can apply what he or she has learned from this method, they see some other guide or product that’s new and shiny hit the market and they feel this new method is the best way to success, so they buy it. They then drop whatever they purchased earlier and go buy the new product… and the cycle keeps repeating itself taking up the newbie’s valuable time and they never act on any one plan. Kinda like the hamster on the wheel isn’t it? Running but not getting anywhere..
There are many beginners who have spent thousands of dollars buying product after product and have never made a single cent online. They can’t stop themselves from buying. It makes them feel good. (I should know I’ve been there and still fight the urge to buy!)
It gives them hope and they mistake the action of buying as an income generating activity. The hard truth is that you only make money online when you sell something. Never when you buy.
That’s not to say that buying products is wrong… but you must be very discerning in your purchases and only buy what you absolutely need to take you closer to your business goals.
In this article, you’ll be given a few tips on overcoming shiny object syndrome. Follow them closely and you’ll save thousands in the long run and start generating income for yourself.
Choose one method
You can always find a distraction if you’re looking for one.
If you do only one of these three suggestions make it this one as it is imperative to you succeeding online.
If you decide to make money with Kindle publishing, you need to focus ALL your efforts on this method till it bears fruit. It doesn’t matter if you receive an email promoting the latest and best YouTube ranking software or the latest eCommerce domination system.
Your blinders are on and you’ll stay focused on your one method till it makes you money. Your success online is not a coincidence but a consequence. Focus is crucial.
Unsubscribe from distractions
It’s very common for marketers to have their email inbox inundated with incessant emails from marketers promoting everything under the sun. Some marketers have no qualms about sending 6 to 8 emails a day. They call it a ‘crush campaign’ and their only goal is to get you to buy from them.
You must be smarter than that. Unsubscribe from marketers who keep promoting different unrelated products every week. If they’re not providing any value and all you’re getting are sales pitches, you need to boot them out. If they’re not a part of the solution, they’re a part of the problem.
Marketers who provide valuable industry tips, share their failures as well as successes are the ones worth keeping in your in box.
Have a budget
Set aside a budget to invest in your own business and learning. If you put aside a hundred dollars a month, stick to it. Do NOT use your credit card to purchase products that exceed your budget. Don’t waste your money on push button solutions and empty promises, buy items that move your business forward.
If your outflow of money exceeds your income, your business upkeep becomes your downfall.
Exercise due diligence
There are far too many marketers who peddle absolute rubbish and make it look like their products are all you need to make a six-figure income. Yet, these very same product creators NEVER practice what they preach. Their income is derived from constantly launching shoddy products and conning unsuspecting newbies.
It’s your duty to do your research on the product seller before you purchase anything. Go on the platform where they are selling their products and look at the reviews.
Very often you’ll see that their products get only one or two stars out of five. This is a very clear indication that you should avoid these sellers and their products like the plague. Sometimes your best investments are the ones you don’t make.
If you follow these tips, you’ll avoid the curse of shiny object syndrome. Ultimately, the only mantra that you need to sear into your mind is this… “You ONLY make money when you sell. Not buy.” Period.
If you only following one of these suggestions it will make a difference and bring you closer to business success.
Self-belief and hard work will always earn you success.